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Data, Inclusion, Pan-African research, project management

This World Environment Day, Let’s Invest in Africa’s Most Underrated Climate Solution: Demand-Side Data

As the world marks World Environment Day, it’s a crucial moment to shift our gaze…

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Marion Ngumo 2025-06-05T10:37:25+00:00
fieldworkservices, Multi-country studies, Needs & Attitudes, Pan-African research, project management, WASH

How to get stakeholders to engage with the “SO WHAT” of your research

Research is more than just delivering and 100 slide presentation deck to your client. Its…

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Marion Ngumo 2025-04-28T13:54:04+00:00
Consumer Insights, Data, Inclusion

Accelerating Action towards financial Inclusion as We celebrate International Women’s Day

Bridging the Digital Financial Gap: Women, Mobile Money, and the Future of Financial Inclusion Across…

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Marion Ngumo 2025-03-06T11:57:13+00:00
Data, Product tests, project management, User research

3 Agribusiness Market Gaps and how Data Led Insights can help bridge the Divide

Its planting season in East Africa. For agri-based enterprises, this is arguably “Peak Season” for…

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Marion Ngumo 2024-10-01T14:13:22+00:00
Uncategorized

How Field Data Services Helped Optimize Product For Market For A New Entry Solar Solutions Provider

How Field Data Services Helped Optimize Product For Market For A New Entry Solar Solutions…

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Marion Ngumo 2024-08-21T12:19:31+00:00
INSIGHTS FOR RETAIL SUCCESS FOR RETAILERS
Business Insights

INSIGHTS FOR RETAIL SUCCESS FOR RETAILERS

“We are surrounded by data, but starved for insights.” ~ Jay Baer   The retail…

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Marion Ngumo 2024-02-23T09:02:53+00:00
B2B, Consumer Research

How To Visualize Your Market Capability

How To Visualize Your Market Capability. In a rapidly evolving, dynamic business landscape,  it can…

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Marion Ngumo 2022-10-18T14:20:18+00:00
Consumer Research

How to Avoid the GAP-TRAP in Marketing

How to Avoid the GAP-TRAP in Marketing Not every business opportunity is a market gap.…

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Marion Ngumo 2022-08-15T15:21:38+00:00
Consumer Research

How User Research Can Help Transform Tech Products from MEH to Must Haves

How User Research Can Help Transform Tech Products from MEH to Must Haves As tech…

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Marion Ngumo 2022-07-15T15:07:46+00:00
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