Your Data and InsightsPartner for Africa

We help our clients make better business decisions. By acquiring quality data,we help them understand African consumers and markets.
Who We Are

Based in Nairobi, we are on a mission to catalyse consumer inclusion in Africa.

We believe a market-based approach is the best way to unlock the tremendous potential in Africa’s Tier 4 population, who are also part of the “Next 4 billion”, the “Missing Middle” or the BOP consumer.
We unlock consumer insights that enable market leaders and innovators to viably connect with Tier 4 consumers in Africa. Using data led quantitative and qualitative processes we partner with our clients to connect consumer understanding to contextual relevance, and actionable impact for products and solutions.
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Our Values

Our clients trust us to deliver data that is reliable, credible, and compliant to global data collection standards.


Global research standards applied to sampling, recruitment, data collection, and quality checks


Online and offline digital tools and processes for quality data collected at competitive price points


Experienced locally based teams managing projects across all sectors in Africa


Intimate understanding of the African context and doing research in emerging markets

Our Services

We deliver high quality research solutionsat the most competitive rates.

  • Field & Tab research
  • Respondent Recruitment
  • Surveys & Questionnaire Design
  • Coding, scripting, and programming surveys
  • CATI interviews
  • CAPI interviews
  • CAWI interviews
  • Focus Group moderation
  • In depth Interviews
  • Mystery Shopper Studies
  • Trials & Experimentation (CLTs, IHUTs,)
  • Translations and Transcriptions
  • Data cleaning and back checks
  • Usage & Attitude Studies
  • Employee & Customer Satisfaction surveys
  • New Product/Service Development
  • User experience (UX) research
  • Concept tests
  • Customer Journeys mapping
  • Consumer Behaviour
  • Consumer Segmentation
  • Market Measurement
  • Household tracking studies
  • Market modelling & forecasting
  • Route to market strategy
  • Share of Volume & Share of Value
  • Brand Trackers
  • Brand Research
  • Retail audits
  • Distribution & supply chain checks
  • B2B Studies
  • Opinion Polling
  • Pricing Checks and Price Sensitivity
  • Promotions Evaluation
  • Competitor Analysis
Latest Articles

Keep up with the latest news and insightsin the consumer space

Trusted Clients

We are blessed to have manytrusting clients.

Years of Experience
African Countries Served
Team Members Working On Insights
Single Minded Focus to Delight our Clients
Our Partners

We are part of theinsights community.

Get in Touch

Contact Us

5th floor, Tower B, IKM Place, 5th Ngong Avenue, Nairobi, KENYA
Phone: +254 724 255 729 / +254 759 386 093

Contact Us