We believe a market-based approach is the best way to unlock the tremendous potential in Africa’s Tier 4 population, who are also part of the “Next 4 billion”, the “Missing Middle” or the BOP consumer.
We unlock consumer insights that enable market leaders and innovators to viably connect with Tier 4 consumers in Africa. Using data led quantitative and qualitative processes we partner with our clients to connect consumer understanding to contextual relevance, and actionable impact for products and solutions.
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- Field & Tab research
- Respondent Recruitment
- Surveys & Questionnaire Design
- Coding, scripting, and programming surveys
- CATI interviews
- CAPI interviews
- CAWI interviews
- Focus Group moderation
- In depth Interviews
- Mystery Shopper Studies
- Trials & Experimentation (CLTs, IHUTs,)
- Translations and Transcriptions
- Data cleaning and back checks
- Usage & Attitude Studies
- Employee & Customer Satisfaction surveys
- New Product/Service Development
- User experience (UX) research
- Concept tests
- Customer Journeys mapping
- Consumer Behaviour
- Consumer Segmentation
- Market Measurement
- Household tracking studies
- Market modelling & forecasting
- Route to market strategy
- Share of Volume & Share of Value
- Brand Trackers
- Brand Research
- Retail audits
- Distribution & supply chain checks
- B2B Studies
- Opinion Polling
- Pricing Checks and Price Sensitivity
- Promotions Evaluation
- Competitor Analysis
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Years of Experience
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African Countries Served
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Team Members Working On Insights
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Single Minded Focus to Delight our Clients
5th floor, Tower B, IKM Place, 5th Ngong Avenue, Nairobi, KENYA
Phone: +254 724 255 729 / +254 759 386 093
Email: info@frontierconsulting.co.ke