How Field Data Services Helped Optimize Product For Market For A New Entry Solar Solutions Provider

How Field Data Services Helped Optimize Product For Market For A New Entry Solar Solutions Provider 

Field and tab services allow researchers to collect data in real world settings and natural environments where locally occurring phenomena provide a controlled context for the study, analysis and interpretation of the data. Much like a science lab where controlled conditions are created to study data and draw analysis and interpretations based on a set standard of conditions, field services allow for more credible data that is better suited to yield actionable outcomes on account of the context in which the data has been collected being taken into consideration.

Field services begin way before an enumerator gets to field to start collecting data. Through the research project planning, inception and design, the environmental context from which data is to be collected must be carefully considered. This is why it is important to have a strong partner resource whose close proximity to the field context provides depth and granularity in ensuring tools are well adapted to on the ground realities.

Here is one practical example on how having a strong local field partner for research on a renewable energy product resulted in richer and more rewarding actionable insights.

The client wanted to test the efficiency and potential market preference for new solar panel materials. The research design sampled different geographical test sites within the target market region in order to assess how new photovoltaic materials performed under different climatic conditions. This was then compared to different use-case applications to determine how consumers assessed performance across the different regions within the target market which had already been sampled according to topography, humidity, temperature and sunlight exposure.

Actionable insights yielded from this research were able to inform client on the most ideal product configurations, how best to optimize energy output and durability for market and improve product performance thus creating resource efficiency in customizing solar solutions for the regional market they wanted to expand into.