How do you measure consumer sentiment toward a product or service people have never used…
How to choose the right research partner for your projects in Africa.
Navigating the socio-economic diversity and multi-cultural complexity that defines African populations on the continent can…
This World Environment Day, Let’s Invest in Africa’s Most Underrated Climate Solution: Demand-Side Data
As the world marks World Environment Day, it’s a crucial moment to shift our gaze…
Accelerating Action towards financial Inclusion as We celebrate International Women’s Day
Bridging the Digital Financial Gap: Women, Mobile Money, and the Future of Financial Inclusion Across…
How to Close Africa’s Data Credibility Gap
Every sector in Africa is impacted by data gaps. From agriculture to artificial intelligence, financial…
3 Agribusiness Market Gaps and how Data Led Insights can help bridge the Divide
Its planting season in East Africa. For agri-based enterprises, this is arguably “Peak Season” for…
INSIGHTS FOR RETAIL SUCCESS FOR RETAILERS
“We are surrounded by data, but starved for insights.” ~ Jay Baer The retail…
HOW TO USE CUSTOMER DATA TO PREDICT CUSTOMER CHURN?
Happy Customer Service Week!! …. Or is it? Really ?!… Are your customers happy or…
Its World MSME Day !
ITS WORLD MSME DAY! AND WE’RE BACKING AFRICAN SMALL BUSINESSES WITH THIS ONE THING. Micro-small…
Unlocking Local Insights For Vaccine Initiatives In East Africa
Unlocking local insights for vaccine initiatives in East Africa. As the East African Community works…