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B2B, Business Insights, Consumer Insights, Consumer Research, Pan-African research, project management

How to choose the right research partner for your projects in Africa.

Navigating the socio-economic diversity and multi-cultural complexity that defines African populations on the continent can…

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Darryl Kyengo 2025-09-10T06:48:03+00:00
Data, Inclusion, Pan-African research, project management

This World Environment Day, Let’s Invest in Africa’s Most Underrated Climate Solution: Demand-Side Data

As the world marks World Environment Day, it’s a crucial moment to shift our gaze…

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Marion Ngumo 2025-06-05T10:37:25+00:00
Consumer Insights, Data, Inclusion

Accelerating Action towards financial Inclusion as We celebrate International Women’s Day

Bridging the Digital Financial Gap: Women, Mobile Money, and the Future of Financial Inclusion Across…

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Marion Ngumo 2025-03-06T11:57:13+00:00
Data, Fieldwork, Inclusion, project management

How to Close Africa’s Data Credibility Gap

Every sector in Africa is impacted by data gaps. From agriculture to artificial intelligence, financial…

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Marion Ngumo 2025-01-14T11:03:37+00:00
Data, Product tests, project management, User research

3 Agribusiness Market Gaps and how Data Led Insights can help bridge the Divide

Its planting season in East Africa. For agri-based enterprises, this is arguably “Peak Season” for…

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Marion Ngumo 2024-10-01T14:13:22+00:00
INSIGHTS FOR RETAIL SUCCESS FOR RETAILERS
Business Insights

INSIGHTS FOR RETAIL SUCCESS FOR RETAILERS

“We are surrounded by data, but starved for insights.” ~ Jay Baer   The retail…

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Marion Ngumo 2024-02-23T09:02:53+00:00
Consumer Insights

HOW TO USE CUSTOMER DATA TO PREDICT CUSTOMER CHURN?

Happy Customer Service Week!! …. Or is it?  Really ?!… Are your customers happy or…

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Marion Ngumo 2023-10-04T12:38:27+00:00
African SME's, Consumer Insights, Uncategorized

Its World MSME Day !

ITS WORLD MSME DAY!  AND WE’RE BACKING AFRICAN SMALL BUSINESSES WITH THIS ONE THING. Micro-small…

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Marion Ngumo 2023-06-27T12:24:25+00:00
Consumer Research, Data, healthcare, Inclusion

Unlocking Local Insights For Vaccine Initiatives In East Africa

Unlocking local insights for vaccine initiatives in East Africa. As the East African Community works…

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Marion Ngumo 2023-06-22T09:42:40+00:00
Business Insights, Consumer Insights, Uncategorized

5 Ways Market Research Is Helping Businesses Thrive In Economic Uncertainty.

  5 Ways Market Research Is Helping Businesses Thrive In Economic Uncertainty. Market research is…

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Marion Ngumo 2023-06-16T08:18:46+00:00

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