Doing Consumer research in Africa: lessons from Balogun Market
“If you torture the Data long enough it will confess to anything” – Ronald H.…
Learn More 8 WAYS OUR RESEARCH AND INSIGHTS IS INSPIRING INCLUSION FOR AFRICAN WOMEN
8 WAYS OUR RESEARCH AND INSIGHTS IS INSPIRING INCLUSION FOR AFRICAN WOMEN Refining our clients’…
Learn More Keys to a financially inclusive digital-ready future for African consumers
How do you measure consumer sentiment toward a product or service people have never used…
Learn More TOP 3 RESEARCH METHODS THAT ARE IMPACTFUL IN ADDRESSING CLIMATE CHANGE CHALLENGES FOR AFRICAN CONSUMERS
Africa stands to be disproportionately affected by climate change compared to other regions in the…
Learn More Using online Focus Group Discussion to address concerns and facilitate participation.
A focus group is a qualitative research strategy used to elicit detailed insights and opinions…
Learn More Breaking Barriers: Innovating Affordable Healthcare Financing for Africa’s Value Consumers
Across Africa, value consumers—individuals earning modest incomes but with rising aspirations—are shaping new demand trends…
Learn More How to Close Africa’s Data Credibility Gap
Every sector in Africa is impacted by data gaps. From agriculture to artificial intelligence, financial…
Learn More 5 BENEFITS OF B2B RESEARCH FOR AFRICAN SMEs
5 Benefits of B2B research for African SMEs B2B (business-to-business) research has several benefits, including:…
Learn More How to Avoid the GAP-TRAP in Marketing
How to Avoid the GAP-TRAP in Marketing Not every business opportunity is a market gap.…
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