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TOP 3 RESEARCH METHODS THAT ARE IMPACTFUL IN ADDRESSING CLIMATE CHANGE CHALLENGES FOR AFRICAN CONSUMERS

TOP 3 RESEARCH METHODS THAT ARE IMPACTFUL IN ADDRESSING CLIMATE CHANGE CHALLENGES FOR AFRICAN CONSUMERS

Africa stands to be disproportionately affected by climate change compared to other regions in the…

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INSIGHTS FOR RETAIL SUCCESS FOR RETAILERS

INSIGHTS FOR RETAIL SUCCESS FOR RETAILERS

“We are surrounded by data, but starved for insights.” ~ Jay Baer   The retail…

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How to cater for different consumer taste buds

How to cater for different consumer taste buds In the midst of Nairobi traffic, you…

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5 Ways Market Research Is Helping Businesses Thrive In Economic Uncertainty.

  5 Ways Market Research Is Helping Businesses Thrive In Economic Uncertainty. Market research is…

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How to Close Africa’s Data Credibility Gap

Every sector in Africa is impacted by data gaps. From agriculture to artificial intelligence, financial…

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How to Avoid the GAP-TRAP in Marketing

How to Avoid the GAP-TRAP in Marketing Not every business opportunity is a market gap.…

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Using online Focus Group Discussion to address concerns and facilitate participation.

Using online Focus Group Discussion to address concerns and facilitate participation.

A focus group is a qualitative research strategy used to elicit detailed insights and opinions…

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3 Agribusiness Market Gaps and how Data Led Insights can help bridge the Divide

Its planting season in East Africa. For agri-based enterprises, this is arguably “Peak Season” for…

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HOW TO EMPOWER GIRL CHILD PERSPECTIVES THROUGH DATA COLLECTION

HOW TO EMPOWER GIRL CHILD PERSPECTIVES THROUGH DATA COLLECTION

Collecting data from minors is subject to legal and ethical regulation to ensure safety of…

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5 BENEFITS OF B2B RESEARCH FOR AFRICAN SMEs

5 BENEFITS OF B2B RESEARCH FOR AFRICAN SMEs

5 Benefits of B2B research for African SMEs B2B (business-to-business) research has several benefits, including:…

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Keys to a financially inclusive digital-ready future for African consumers

October 15, 2025
Marion Ngumo 2025-10-15T10:30:48+00:00

How to choose the right research partner for your projects in Africa.

September 10, 2025
Darryl Kyengo 2025-09-10T06:48:03+00:00

This World Environment Day, Let’s Invest in Africa’s Most Underrated Climate Solution: Demand-Side Data

June 5, 2025
Marion Ngumo 2025-06-05T10:37:25+00:00

How to get stakeholders to engage with the “SO WHAT” of your research

April 28, 2025
Marion Ngumo 2025-04-28T13:54:04+00:00

Accelerating Action towards financial Inclusion as We celebrate International Women’s Day

March 6, 2025
Marion Ngumo 2025-03-06T11:57:13+00:00

Breaking Barriers: Innovating Affordable Healthcare Financing for Africa’s Value Consumers

February 11, 2025
Marion Ngumo 2025-02-11T13:06:21+00:00

How to Close Africa’s Data Credibility Gap

January 14, 2025
Marion Ngumo 2025-01-14T11:03:37+00:00

Apply for Internships

November 20, 2024
Marion Ngumo 2024-11-20T12:29:54+00:00

Rethinking Inclusive Clean Cooking Energy in Africa

October 17, 2024
Marion Ngumo 2024-10-17T12:37:33+00:00

3 Agribusiness Market Gaps and how Data Led Insights can help bridge the Divide

October 1, 2024
Marion Ngumo 2024-10-01T14:13:22+00:00
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