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B2B, Business Insights, Consumer Insights, Consumer Research, Pan-African research, project management

How to choose the right research partner for your projects in Africa.

Navigating the socio-economic diversity and multi-cultural complexity that defines African populations on the continent can…

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Darryl Kyengo 2025-09-10T06:48:03+00:00
INSIGHTS FOR RETAIL SUCCESS FOR RETAILERS
Business Insights

INSIGHTS FOR RETAIL SUCCESS FOR RETAILERS

“We are surrounded by data, but starved for insights.” ~ Jay Baer   The retail…

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Marion Ngumo 2024-02-23T09:02:53+00:00
Business Insights, Consumer Insights, Uncategorized

5 Ways Market Research Is Helping Businesses Thrive In Economic Uncertainty.

  5 Ways Market Research Is Helping Businesses Thrive In Economic Uncertainty. Market research is…

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Marion Ngumo 2023-06-16T08:18:46+00:00
HOW MARKET RESEARCH IS HELPING SOLVE INEQUALITY IN AFRICA
Business Insights, Consumer Insights, Consumer Research, Uncategorized

MARKET RESEARCH AS A SOLUTION TO INEQUALITY IN AFRICA

      Market research can help to combat inequality in Africa by offering insights…

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Marion Ngumo 2023-05-11T12:09:27+00:00
5 BENEFITS OF B2B RESEARCH FOR AFRICAN SMEs
African SME's, B2B, Business Insights, Consumer Insights, Consumer Research, Uncategorized

5 BENEFITS OF B2B RESEARCH FOR AFRICAN SMEs

5 Benefits of B2B research for African SMEs B2B (business-to-business) research has several benefits, including:…

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Marion Ngumo 2023-04-06T10:58:08+00:00
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