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Consumer Insights, Data, Inclusion

Accelerating Action towards financial Inclusion as We celebrate International Women’s Day

Bridging the Digital Financial Gap: Women, Mobile Money, and the Future of Financial Inclusion Across…

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Marion Ngumo 2025-03-06T11:57:13+00:00
INSIGHTS FOR RETAIL SUCCESS FOR RETAILERS
Business Insights

INSIGHTS FOR RETAIL SUCCESS FOR RETAILERS

“We are surrounded by data, but starved for insights.” ~ Jay Baer   The retail…

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Marion Ngumo 2024-02-23T09:02:53+00:00
Uncategorized

Myth or Fact: Customer Databases are powerful assets for Business Intelligence

  Quick Survey poll: How many text messages did you receive from brands this past…

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Marion Ngumo 2024-02-16T11:36:57+00:00
Consumer Insights

HOW TO USE CUSTOMER DATA TO PREDICT CUSTOMER CHURN?

Happy Customer Service Week!! …. Or is it?  Really ?!… Are your customers happy or…

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Marion Ngumo 2023-10-04T12:38:27+00:00
How to recruit underage respondents for market research
Uncategorized

Market Research Recruitment

How to recruit underage respondents for market research Recruiting underage respondents for market research requires…

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Marion Ngumo 2023-08-10T12:17:50+00:00
Using online Focus Group Discussion to address concerns and facilitate participation.
Uncategorized

Using online Focus Group Discussion to address concerns and facilitate participation.

A focus group is a qualitative research strategy used to elicit detailed insights and opinions…

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Marion Ngumo 2023-08-04T08:24:10+00:00
African SME's, Consumer Insights, Uncategorized

Its World MSME Day !

ITS WORLD MSME DAY!  AND WE’RE BACKING AFRICAN SMALL BUSINESSES WITH THIS ONE THING. Micro-small…

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Marion Ngumo 2023-06-27T12:24:25+00:00
Consumer Research, Data, healthcare, Inclusion

Unlocking Local Insights For Vaccine Initiatives In East Africa

Unlocking local insights for vaccine initiatives in East Africa. As the East African Community works…

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Marion Ngumo 2023-06-22T09:42:40+00:00
Business Insights, Consumer Insights, Uncategorized

5 Ways Market Research Is Helping Businesses Thrive In Economic Uncertainty.

  5 Ways Market Research Is Helping Businesses Thrive In Economic Uncertainty. Market research is…

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Marion Ngumo 2023-06-16T08:18:46+00:00
HOW RESEARCH CAN HELP BUSINESS SURVIVE AND THRIVE IN THE FACE OF GLOBAL INFLATION
Uncategorized

HOW RESEARCH CAN HELP BUSINESS SURVIVE AND THRIVE IN THE FACE OF GLOBAL INFLATION

HOW RESEARCH CAN HELP BUSINESS SURVIVE AND THRIVE IN THE FACE OF GLOBAL INFLATION. Global…

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Marion Ngumo 2023-05-04T10:09:32+00:00

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