How do you measure consumer sentiment toward a product or service people have never used…
How to choose the right research partner for your projects in Africa.
Navigating the socio-economic diversity and multi-cultural complexity that defines African populations on the continent can…
This World Environment Day, Let’s Invest in Africa’s Most Underrated Climate Solution: Demand-Side Data
As the world marks World Environment Day, it’s a crucial moment to shift our gaze…
How to get stakeholders to engage with the “SO WHAT” of your research
Research is more than just delivering and 100 slide presentation deck to your client. Its…
Accelerating Action towards financial Inclusion as We celebrate International Women’s Day
Bridging the Digital Financial Gap: Women, Mobile Money, and the Future of Financial Inclusion Across…
Breaking Barriers: Innovating Affordable Healthcare Financing for Africa’s Value Consumers
Across Africa, value consumers—individuals earning modest incomes but with rising aspirations—are shaping new demand trends…
How to Close Africa’s Data Credibility Gap
Every sector in Africa is impacted by data gaps. From agriculture to artificial intelligence, financial…
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Grow your research career with our internship program. We have open positions in business development,…
Rethinking Inclusive Clean Cooking Energy in Africa
Approximately four billion people around the world lack access to clean cooking fuel that is…
3 Agribusiness Market Gaps and how Data Led Insights can help bridge the Divide
Its planting season in East Africa. For agri-based enterprises, this is arguably “Peak Season” for…