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Consumer Research

How to cater for different consumer taste buds

How to cater for different consumer taste buds In the midst of Nairobi traffic, you…

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Marion Ngumo 2022-08-15T15:26:37+00:00
Consumer Research

How to Avoid the GAP-TRAP in Marketing

How to Avoid the GAP-TRAP in Marketing Not every business opportunity is a market gap.…

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Marion Ngumo 2022-08-15T15:21:38+00:00
Consumer Research

Why pilot testing should be the holy grail of research

Why pilot testing should be the holy grail of research The cornerstone of reliable, actionable…

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Marion Ngumo 2022-08-15T15:18:59+00:00
Consumer Research

Why it Pays to Stop Thinking About New Brand Ideas and Start Design Thinking Around User Experience

In business, nothing gives you greater satisfaction than seeing your users or customers delighted by…

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Marion Ngumo 2022-08-04T15:09:47+00:00
Consumer Research

3 types of research for a delightful customer experience

“It is often easier to make more money from a repeat customer than from a…

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Marion Ngumo 2022-07-20T15:11:30+00:00
Consumer Research

How User Research Can Help Transform Tech Products from MEH to Must Haves

How User Research Can Help Transform Tech Products from MEH to Must Haves As tech…

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Marion Ngumo 2022-07-15T15:07:46+00:00

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